How can your customer reach you? If a client arrives on your website after searching on Google, what can they do to take the next step in a relationship with your brand, without buying anything? One of the primary aims of any website is to drive conversions. However, it usually takes between 5 and 8 touchpoints to generate a viable sales lead. People don’t want to convert straight away. Since building a relationship with customers is crucial to success, it makes sense that the contact page would be an essential part of driving results. Unfortunately, a lot of website owners pay virtually no attention to that page. They ask their designer to create a page with their address and phone number on – and that’s it. What many business owners don’t realize, is that the contact page is the door to deeper, more lucrative relationships with potential prospects. Check Full Content Here […] from Proven Ways https://ift.tt/2GWCBiB
There are so many things to think about when first starting a business. What will your business offer? How will this differ from existing solutions? Who will benefit most from your offering? And why are you so passionate about this? If you haven’t done so yet, work through this exercise to come up with your brand identity and business name. Once you’ve figured out your brand identity, you have to create a visual identity — also referred to as brand imagery — to go along with it. While you could easily throw together visual elements that speak to you, your goal should be to choose visuals that resonate with your audience . So, building your visual identity is going to require some work. In the following post, we’re going to look at how your brand’s visual style can give off certain signals to those who encounter it (and how to use those to your advantage). Check Full Content Here […] from Proven Ways https://ift.tt/3p3Nbph