In creating your video marketing strategy, what strategy would work would depend on a number of factors. One of these is the results of research from some studies.
A Forbes Magazine study shows that work-related video can get senior executives to take action, where about 65% have visited a vendor’s website after watching a video. For younger executives appear more likely to make a purchase, call a vendor, or respond to a video and as one of the impacts of video marketing, as cited by www .slateandmain.comvideo.
Besides, about 87 percent of companies, according to a new report from Ascend2 increased its effectiveness due to video marketing. A far as video metrics is concerned, Mark Aikman, marketing communications department manager at Mercedes-Benz USA speaks very highly of YouTube’s as the gold standard due to YouTube’s data analytics capabilities.
The first strategy concerns the Production aspect. Choose what type of marketing video do you want to create. These are: Demo videos, brand videos, event videos, expert interviews, how-to or DIY videos, explainers, animated videos, case studies and customer testimonials, live videos, 360-degree and VR videos, augmented reality videos and personalized messages.
Identify and define your target audience including a market niche. If your product is fit for a particular age level and can be used only by women, the niche market is a bit tight but more specific. You need to tailor your video marketing content to this target audience.
The second strategy is to organize your teams. For the Production phase, you will need the following: Marketing Head, Creative Conceptualizer, Scriptwriter, Director, Cameraman, Cinematographer, Talents, camera and audio equipment.
For the Post-Production phase, the editing software with PC and the Video Editor will suffice. For the Distribution phase, one Hoster/Coordinator well-versed in uploading videos on YouTube, Facebook and other platforms will be enough.
Conceptualize an excellent and clear storyboard using a composite team of marketers, creatives, and video practitioners. Write a script of the video story based on a conceptual storyboard. Data for the script can be taken from some sources including blog posts that can be converted into a marketing script.
Identify and set-up your budget level. An upscale budget of $5,000 – $20,000 will give a Professional type of video marketing tools with a professional team using professional camera equipment and editing suites. You’ll get predictable quality results that express essential credibility for your products, although it may not be a standout.
When it comes to cameras, Android cameras with 12 megapixels and sufficient memory can be used for test runs. There are tripods available for used by iPhone and Android cams. Otherwise using Prosumer cameras and Professional cameras or digital single lens reflex cameras (DSLRs) used by international news agencies could be your other option(s).
Set up a studio, along with the primary camera equipment, and audio equipment and lighting equipment. Along with the studio is the organization of talents for specific video marketing projects. Identify local and national talents in your area that could be tapped later. Your outfit should have a directory of talents classified according to “new” or “old” skills with their corresponding fees.
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