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Mailchimp Unveils Quirky Rebrand

If any single tech company embodies the spirit of web-savvy, then it is Mailchimp. Since its beginnings as a side-project in the early-2000s the marketing service has walked the line between creative experiences, and simple usability. Mailchimp is one of those companies that saunters onto the court, lobs a shot over its shoulder, and gets nothing but net.

Now, with their latest rebrand courtesy of brand agency Collins (as ever, alongside an in-house team) Mailchimp has got almost everything right. Almost.

Chimp lovers will be relieved to discover that Freddie has survived the rebrand, and remains as the logomark, albeit redrawn in a simpler form. He’s lost his “M”, a bit of fur’s gone, the ear’s simpler. Essentially Freddie is more usable, more translatable, more international.

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