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5 Tips for Using Curation As a Content Strategy

Every day, thousands—if not millions—of people are all asking themselves the same, simple question: what do I post now? If you’ve been reading for a while, you know what I’m getting at. Regular content: It’s good for your website’s soul. Also its relevance.

But what if I told you that you didn’t have to write anything for yourself at all? What if I told you that there are thousands—if not millions—of hard-working people getting paid to write stuff every day? (Who really don’t need the competition, thank you very much.) Okay, that last bit was me (mostly) kidding. My point is that you don’t necessarily need to do a lot of writing to keep your site alive.

The alternatives are simple: outright plagiarism, and content curation. Guess which one I’m going to talk about today. Well, both…but I’m going to talk about plagiarism last; if I start now, I’ll go rabid, and I’ll never get around to the curation bit.

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