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Telling Tales: How Storytelling Can Elevate Your Website

When we look at the very best content, it’s almost always about telling a story: From memorable TV adverts that run like a romantic mini series to sophisticated modern content campaigns that draw on the user community for experiences, the straight narrative provides the kind of emotional connection that builds a great brand.

Websites in particular can benefit by placing storytelling and narrative techniques at their heart: this allows an emotional connection where otherwise the user is just reading information on a screen. If the organisation you are working with already has a strong brand story, or even their own marketing department, they will likely be full of ideas for compelling content to go on the site; but even if you’re working with a small local business or a start-up, you can help them by incorporating narrative techniques into their site and encouraging them to develop a story.

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from Proven Ways http://bit.ly/2SeWxBL
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