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Case Study: Killer Marketing Can’t Overcome Poor UX

In 2014, I was a busy, young software engineer working full-time for a tech company in London. On a quest to be hyper efficient, I was always was on the hunt for user-friendly tools that would streamline my workflows and cut back on paper usage, which proved to be a challenge.

I fell right into a market gap when I needed to edit and modify PDFs but none of the tools on the market offered a user-friendly interface with the functionality I needed or wanted.

While plenty of tools were sitting pretty on the throne of page one search results (and sported snazzy marketing campaigns), I still needed a product that prioritized user experience over marketing; a central platform to perform PDF tasks.

All the available options fell flat.

Then I realized that, if I built my own application, I could help everyone from professionals to creatives get their PDF work done online, for free.

So I did.

Check Full Content Here […]



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