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Why Don’t We Just Use Material Design?

I work out of a small office in a co-working environment. Next to my dedicated space is a hot-desking area used primarily for video conferencing. Thanks to a bank of west-facing windows, an overenthusiastic heating policy, and unseasonably hot weather, meetings are often conducted with the doors open, and it’s then that I overhear some of the most engrossing insights into the minds of both clients and designers, that I’ve ever encountered.

Last week, as I munched on my lunch, I was eavesdropping on a meeting to determine the design direction of a fairly well known site (that will remain anonymous). The owner was connected from Australia, there were high-up members of the team connected from the US, and the UAE, and the design/dev team was about 10ft from me.

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