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How to Create Identity Guidelines That Empower Your Clients

To stop the all too familiar scenario of seeing a beautifully designed identity go out into the world only to be misused by a client we need to be empowering them with the right kind of identity guidelines. It’s time to take our cue from UI design and start creating guidelines that leave nothing to the clients imagination.

I’ve never really enjoyed writing brand guidelines, I always felt it got in the way of the “real” design work i wanted to be doing. But I also really don’t enjoy designing a carefully thought out, beautifully executed logo only to see it used and abused by a poorly informed client. To work on creating a visual identity and then to send it out into the world with the equivalent of a hastily scrawled map on the back of a cigarette packet is woefully inadequate.

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