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Packaging for Taresso by LuminousThe method of decaffeinating,…

The method of decaffeinating, the process of extracting caffeine from coffee using purified water without added solvents, was the main inspiration for the Taresso decaf packaging design. Visualizing this process, the graphic element is based on the repetition the caffeine undergoes when it is gradually removed from the fruit stones, whilst the color palette underlines the water as a basic pillar of the procedure.

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Luminous Design Group is an Athens based storytelling studio. Their design services include branding, identity, print and digital design, packaging design and creative direction. They focus on branding and design with purpose. Approaching every project with passion, producing expressive, bold and innovative communication. They help brands empower their vision through meaningful design solutions.

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