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8 Ways to Keep Your Startup Positively Aligned

Company alignment is all about ensuring that everyone is working toward the same objectives. The term is often discussed in the context of revenue targets and other such goals, but it should also include your company’s mission and values.

When companies become misaligned, different departments may be working toward entirely different goals – in some cases, these goals may be at odds with each other. This is a challenge for the best companies out there, not to mention a startup in the midst of rapid growth. The result is a lack of collaboration as well as a lack of a shared vision and internal conflict.

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In some cases, misalignment can even be fatal. More than 90 percent of startups have been known to fail; not because of the competition, but by self-destruction.

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